CNN PRISM

CNN PRISM

CNN PRISM

Designing AI-assisted workflows for the future of journalism

Designing AI-assisted workflows for the future of journalism

Designing AI-assisted workflows for the future of journalism

Introduction

Introduction

Introduction

An AI-powered writing and editorial workspace built to reduce newsroom friction, support faster story production, and reinforce credibility in modern journalism.

(1 of 2 parts of the project with CNN)

Role - Product Designer

Role - Product Designer

Role - Product Designer

I led the project end-to-end- from research to final design: conducted 10+ journalist and editor interviews (CNN, U.S. local newsrooms), synthesized insights from newsroom field visits, drove ideation pivots (plugin → CMS → standalone), led workflow mapping and AI assistant backend design, defined responsible AI principles, built wireframes, prototypes, design system, and conducted usability testing.

Skills

Skills

Skills

AI workflow design, Information architecture, Conversational AI systems, Rapid prototyping & usability testing, Design systems, Data-informed product strategy, Trust & safety design, Cross-functional collaboration, Visual storytelling & systems thinking

Timeline

Timeline

Timeline

8 Months | Jan 2025 - Aug 2025

8 Months | Jan 2025 - Aug 2025

Team

Team

Team

Raajnandini Jadhav, Rithvika Reddy, Sanvika Patil, Shambhavi Phule, Mehak Garg, Riya Pathak

Raajnandini Jadhav, Rithvika Reddy, Sanvika Patil, Shambhavi Phule, Mehak Garg, Riya Pathak

Mentor

Mentor

Mentor

Nathan Shedroff

Nathan Shedroff

CNN PRISM Video demo

Context

Context

Journalism today operates under unprecedented pressure - rapid misinformation, declining public trust, and the demand to publish accurate stories at speed. For organizations like CNN, reporters must verify facts, collaborate with editors, and uphold rigorous standards while navigating fragmented tools and shrinking timelines. As accuracy becomes more critical and conditions more complex, the need for a unified, trustworthy newsroom workflow has never been greater.


CNN challenged us to tackle one of modern journalism's biggest problems: "As misinformation spreads and public trust erodes, how do you give journalists the tools to report with speed and credibility?"

Impact

By consolidating research, drafting, and validation into a single workspace, Prism showed potential for :

Why design for Journalists?

Research Findings

Problems Identified

Design Challenge

Design Challenge

How might we improve editorial workflow while maintaining accuracy, transparency, and trust - without replacing human judgment?

Principles

Introducing CNN PRISM

Introducing CNN PRISM

Split-Panel Layout


Why: Early tests with stacked tabs frustrated journalists - they hated losing sight of their draft. The split-panel design keeps research and writing in view simultaneously.

Left - Research Panel

Notes

Notes

Centralized space for interview notes, transcripts, and audio uploads - keeping all reporting material accessible while writing.

Clear visual separation between draft and source material to prevent context confusion.

Left - Research Panel

CNN Archive + External Sources

CNN Archive + External Sources

Brings CNN archives and trusted external references into one workspace, reducing research friction and keeping credible context within reach.

Left - Research Panel

PRISM AI

PRISM AI

Context-aware AI assistance that surfaces quotes, themes, and past coverage from notes, archives, and sources - without writing the story for the journalist.

Centre- Writing Panel

Writing Draft

Writing Draft

A focused drafting space where journalists can write, organize references, and pull insights directly into the story without breaking flow.

Right- Suggestions Panel

Suggestions

Suggestions

Real-time editorial guidance for style, grammar, inclusivity, and fact-checking, designed to support faster publishing while preserving journalistic control.

Behind the Screens

Ideation Process

Usability Testing

Key Improvements after Usability Testing

Feedback from the CNN teams

Key Learnings

Key Learnings

Key Learnings

Design must adapt to reality, not idealized workflows

Design must adapt to reality, not idealized workflows

News isn’t created in clean, linear steps. Building tools that respect interruption, back-and-forth thinking, and constant context-switching led to far more adoption than forcing a “perfect” process.

Iteration drives Clarity

Iteration drives Clarity

Continuous cycles of testing, feedback, and iteration helped refine both the feature set and the overall usability, ensuring the tool fit real newsroom pressures rather than assumptions.

Continuous cycles of testing, feedback, and iteration helped refine both the feature set and the overall usability, ensuring the tool fit real newsroom pressures rather than assumptions.

Designing for responsibility early

Proactively identifying and mitigating potential harms and defining how impact would be measured - shaped safer AI interactions and preserved editorial integrity from the start.

Proactively identifying and mitigating potential harms and defining how impact would be measured - shaped safer AI interactions and preserved editorial integrity from the start.

Solving for the system, not just the user

Thorough stakeholder analysis ensured we addressed the right problems at the right stage, aligning journalists, editors, and newsroom standards within a single cohesive workflow.

Thorough stakeholder analysis ensured we addressed the right problems at the right stage, aligning journalists, editors, and newsroom standards within a single cohesive workflow.

CLARITY . CURIOSITY . CARE

CLARITY . CURIOSITY . CARE

CLARITY . CURIOSITY . CARE

CLARITY . CURIOSITY . CARE

at the heart of everything I design

at the heart of everything I design

at the heart of everything I design

at the heart of everything I design