ReFrame.Ai
ReFrame.Ai
ReFrame.Ai
Transforming how we experience Art
Transforming how we experience Art
Transforming how we experience Art
Transforming how we experience Art
Introduction
Introduction
Introduction
A conversational AI experience designed to bring art to life. ReFrame.Ai enables visitors to engage in authentic dialogue with artworks, offering personalized context, artist-driven insights, and interactive AR experiences.
A conversational AI experience designed to bring art to life. ReFrame.Ai enables visitors to engage in authentic dialogue with artworks, offering personalized context, artist-driven insights, and interactive AR experiences.
A conversational AI experience designed to bring art to life. ReFrame.Ai enables visitors to engage in authentic dialogue with artworks, offering personalized context, artist-driven insights, and interactive AR experiences.
Role - Product Designer
Role - Product Designer
Role - Product Designer
I led the design and development of ReFrame.Ai’s experience, bridging AI technology and art interpretation. From defining the product vision to crafting the adaptive conversational flows (video and text), and the visual design. My role included building artist AI personas, designing the features, and how the AI would be trained in the back-end.
I led the design and development of ReFrame.Ai’s experience, bridging AI technology and art interpretation. From defining the product vision to crafting the adaptive conversational flows (video and text), and the visual design. My role included building artist AI personas, designing the features, and how the AI would be trained in the back-end.
Skills
Skills
Skills
Conversational AI design, UX research & synthesis, Adaptive interaction design & contextual personalization, Multi-modal experience design (AR & spatial interactions), User journey mapping & information architecture, Rapid prototyping & UI design for mobile apps, Visual storytelling & data-driven experience strategy
Conversational AI design, UX research & synthesis, Adaptive interaction design & contextual personalization, Multi-modal experience design (AR & spatial interactions), User journey mapping & information architecture, Rapid prototyping & UI design for mobile apps, Visual storytelling & data-driven experience strategy
Timeline
Timeline
Timeline
4 Weeks | Nov 2024 - Dec 2024
4 Weeks | Nov 2024 - Dec 2024
4 Weeks | Nov 2024 - Dec 2024
Team
Team
Team
Raajnandini Jadhav, Sanvika Patil, Shambhavi Phule, Chaitanya Landge
Raajnandini Jadhav, Sanvika Patil, Shambhavi Phule, Chaitanya Landge
Raajnandini Jadhav, Sanvika Patil, Shambhavi Phule, Chaitanya Landge
Mentor
Mentor
Mentor
Nathan Shedroff
Nathan Shedroff
Nathan Shedroff
Problem
Problem
Problem
Museums and street art are rich with human stories but most visitors only scratch the surface. Traditional experiences lack depth, accessibility, and personalization.
Many artists struggle to share their voice and reach wider audiences.
Museums and street art are rich with human stories but most visitors only scratch the surface. Traditional experiences lack depth, accessibility, and personalization.
Many artists struggle to share their voice and reach wider audiences.
Solution
Solution
Solution
ReFrame.AI transforms how people experience art- both in museums and public spaces, by turning static works into interactive, two-way conversations.
It personalizes your art experiences with it's adaptive conversational AI. Gives artists a platform to share their intent, reach wider audiences, and monetize their work.
ReFrame.AI transforms how people experience art- both in museums and public spaces, by turning static works into interactive, two-way conversations.
It personalizes your art experiences with it's adaptive conversational AI. Gives artists a platform to share their intent, reach wider audiences, and monetize their work.
ReFrame.AI transforms how people experience art- both in museums and public spaces, by turning static works into interactive, two-way conversations.
It personalizes your art experiences with it's adaptive conversational AI. Gives artists a platform to share their intent, reach wider audiences, and monetize their work.
Key Features
Key Features
Key Features
The present Art experience
The present Art experience
Making art personal
Making art personal
ReFrame was born to bridge the gap between seeing and experiencing art. It helps people go beyond passive observation - enabling them to uncover hidden stories, build personal connections, and form their own interpretations.
Art isn’t just meant to be viewed, it’s meant to be felt, questioned, and remembered.
ReFrame was born to bridge the gap between seeing and experiencing art. It helps people go beyond passive observation - enabling them to uncover hidden stories, build personal connections, and form their own interpretations.
Art isn’t just meant to be viewed, it’s meant to be felt, questioned, and remembered.
ReFrame was born to bridge the gap between seeing and experiencing art. It helps people go beyond passive observation - enabling them to uncover hidden stories, build personal connections, and form their own interpretations.
Art isn’t just meant to be viewed, it’s meant to be felt, questioned, and remembered.
So we asked the users how they felt about Art
So we asked the users how they felt about Art
Meet Jamie- a curious art explorer
Meet Jamie- a curious art explorer
Meet Jamie- a curious art explorer
Jamie is visiting New York for the weekend. She loves art but often feels unsure where to start.
With ReFrame.Ai, Jamie’s journey becomes a story of discovery, curiosity, and conversation. Let’s walk through her day:
Jamie is visiting New York for the weekend. She loves art but often feels unsure where to start.
With ReFrame.Ai, Jamie’s journey becomes a story of discovery, curiosity, and conversation. Let’s walk through her day:
Jamie is visiting New York for the weekend. She loves art but often feels unsure where to start.
With ReFrame.Ai, Jamie’s journey becomes a story of discovery, curiosity, and conversation. Let’s walk through her day:
Location-based discovery
Location-based discovery
Location-based discovery
Jamie opens ReFrame, and her homepage lights up with a map of New York’s art scene- museums, street murals, and hidden gems.
Instead of endless research, she sees art around her, curated to her location and interests.
Jamie opens ReFrame, and her homepage lights up with a map of New York’s art scene- museums, street murals, and hidden gems.
Instead of endless research, she sees art around her, curated to her location and interests.
Jamie opens ReFrame, and her homepage lights up with a map of New York’s art scene- museums, street murals, and hidden gems.
Instead of endless research, she sees art around her, curated to her location and interests.
A Personalized Museum Experience
A Personalized Museum Experience
A Personalized Museum Experience
Jamie selects the "Hidden Gems" tour at MoMA- a 30-minute curated path designed to fit her schedule and curiosity level.
This isn’t just a list of exhibits; it’s an adaptive journey shaped by her preferences, expertise, and time available.
Jamie selects the "Hidden Gems" tour at MoMA- a 30-minute curated path designed to fit her schedule and curiosity level.
This isn’t just a list of exhibits; it’s an adaptive journey shaped by her preferences, expertise, and time available.
Conversational Art Experience
Conversational Art Experience
Conversational Art Experience
Standing before 'The Dream', Jamie's phone screen changes automatically to a chat interface with the artist's AI persona.
Standing before 'The Dream', Jamie's phone screen changes automatically to a chat interface with the artist's AI persona.
Stepping into the Painting- AR experience
Stepping into the Painting- AR experience
Stepping into the Painting- AR experience
Jamie taps the camera icon and experiences an AR layer- walking inside the world of 'The Dream'.
Each painting offers a unique experience based on available data.
Jamie taps the camera icon and experiences an AR layer- walking inside the world of 'The Dream'.
Each painting offers a unique experience based on available data.
Jamie taps the camera icon and experiences an AR layer- walking inside the world of 'The Dream'.
Each painting offers a unique experience based on available data.
Beyond Museums
Beyond Museums
Beyond Museums
As Jamie walks the streets of New York, ReFrame notifies her of nearby murals.
As Jamie walks the streets of New York, ReFrame notifies her of nearby murals.
Collections
Collections
Collections
Back at her home, Jamie opens her 'Collections' to revisit saved interactions. She continues her earlier conversation about 'The Dream' with Henri Rosseau, dives deeper into techniques, taking inspiration from it.
Back at her home, Jamie opens her 'Collections' to revisit saved interactions. She continues her earlier conversation about 'The Dream' with Henri Rosseau, dives deeper into techniques, taking inspiration from it.
Artist as AI - Personality design
Artist as AI - Personality design
Artist as AI - Personality design
Behind the Frames
Behind the Frames
Behind the Frames
Visual Design Journey
Visual Design Journey
Visual Design Journey
Key Learnings
Key Learnings
Key Learnings
Designing Across Physical & Digital Spaces
Designing Across Physical & Digital Spaces
Designing Across Physical & Digital Spaces
From location-based triggers to AR overlays, we explored how UI can respond to where users are- not just what they click. It pushed me to think spatially and design for embodied interaction.
From location-based triggers to AR overlays, we explored how UI can respond to where users are- not just what they click. It pushed me to think spatially and design for embodied interaction.
From location-based triggers to AR overlays, we explored how UI can respond to where users are- not just what they click. It pushed me to think spatially and design for embodied interaction.
Designing Conversational AI with Empathy
Designing Conversational AI with Empathy
Designing Conversational AI with Empathy
Building artist personas taught me how to embed emotional nuance into responses.
Building artist personas taught me how to embed emotional nuance into responses.
Building artist personas taught me how to embed emotional nuance into responses.
Balancing Guidance with Discovery
Balancing Guidance with Discovery
Balancing Guidance with Discovery
We built ReFrame to support different kinds of exploration- some users want clear answers, others want open-ended dialogue. The AI had to sense this and adapt accordingly.
We built ReFrame to support different kinds of exploration- some users want clear answers, others want open-ended dialogue. The AI had to sense this and adapt accordingly.
We built ReFrame to support different kinds of exploration- some users want clear answers, others want open-ended dialogue. The AI had to sense this and adapt accordingly.
CLARITY . CURIOSITY . CARE
CLARITY . CURIOSITY . CARE
CLARITY . CURIOSITY . CARE
CLARITY . CURIOSITY . CARE
at the heart of everything I design
at the heart of everything I design
at the heart of everything I design
at the heart of everything I design