RaajnandiniBharat

ReFrame.Ai

Transforming how we experience Art

Introduction

A conversational AI experience designed to bring art to life. ReFrame.Ai enables visitors to engage in authentic dialogue with artworks, offering personalized context, artist-driven insights, and interactive AR experiences.

Role - Product Designer

I led the design and development of ReFrame.Ai’s experience, bridging AI technology and art interpretation. From defining the product vision to crafting the adaptive conversational flows (video and text), and the visual design. My role included building artist AI personas, designing the features, and how the AI would be trained in the back-end.

Skills

Conversational AI design, UX research & synthesis, Adaptive interaction design & contextual personalization, Multi-modal experience design (AR & spatial interactions), User journey mapping & information architecture, Rapid prototyping & UI design for mobile apps, Visual storytelling & data-driven experience strategy

Timeline

4 Weeks | Nov 2024 - Dec 2024

Team

Raajnandini Jadhav, Sanvika Patil, Shambhavi Phule, Chaitanya Landge

Mentor

Nathan Shedroff

Problem

Museums and street art are rich with human stories but most visitors only scratch the surface. Traditional experiences lack depth, accessibility, and personalization.

Many artists struggle to share their voice and reach wider audiences.

Solution

ReFrame.AI transforms how people experience art- both in museums and public spaces, by turning static works into interactive, two-way conversations.

It personalizes your art experiences with it's adaptive conversational AI. Gives artists a platform to share their intent, reach wider audiences, and monetize their work.

ReFrame.AI transforms how people experience art- both in museums and public spaces, by turning static works into interactive, two-way conversations.

It personalizes your art experiences with it's adaptive conversational AI. Gives artists a platform to share their intent, reach wider audiences, and monetize their work.

Key Features

The present Art experience

Making art personal

ReFrame was born to bridge the gap between seeing and experiencing art. It helps people go beyond passive observation - enabling them to uncover hidden stories, build personal connections, and form their own interpretations.  

Art isn’t just meant to be viewed, it’s meant to be felt, questioned, and remembered.

So we asked the users how they felt about Art

Meet Jamie- a curious art explorer

Jamie is visiting New York for the weekend. She loves art but often feels unsure where to start.

With ReFrame.Ai, Jamie’s journey becomes a story of discovery, curiosity, and conversation. Let’s walk through her day:

Jamie is visiting New York for the weekend. She loves art but often feels unsure where to start.

With ReFrame.Ai, Jamie’s journey becomes a story of discovery, curiosity, and conversation. Let’s walk through her day:

Location-based discovery

Jamie opens ReFrame, and her homepage lights up with a map of New York’s art scene- museums, street murals, and hidden gems.
Instead of endless research, she sees art around her, curated to her location and interests.

A Personalized Museum Experience

Jamie selects the "Hidden Gems" tour at MoMA- a 30-minute curated path designed to fit her schedule and curiosity level.
This isn’t just a list of exhibits; it’s an adaptive journey shaped by her preferences, expertise, and time available.

Conversational Art Experience

Standing before 'The Dream', Jamie's phone screen changes automatically to a chat interface with the artist's AI persona.

Stepping into the Painting- AR experience

Jamie taps the camera icon and experiences an AR layer- walking inside the world of 'The Dream'.
Each painting offers a unique experience based on available data.

Beyond Museums

As Jamie walks the streets of New York, ReFrame notifies her of nearby murals.

Collections

Back at her home, Jamie opens her 'Collections' to revisit saved interactions. She continues her earlier conversation about 'The Dream' with Henri Rosseau, dives deeper into techniques, taking inspiration from it.

Artist as AI - Personality design

Behind the Frames

Visual Design Journey

Key Learnings

Designing Across Physical & Digital Spaces

From location-based triggers to AR overlays, we explored how UI can respond to where users are- not just what they click. It pushed me to think spatially and design for embodied interaction.

Designing Conversational AI with Empathy

Building artist personas taught me how to embed emotional nuance into responses.

Balancing Guidance with Discovery

We built ReFrame to support different kinds of exploration- some users want clear answers, others want open-ended dialogue. The AI had to sense this and adapt accordingly.

More Projects

Heartwise Preventine and early diagnosis system for cardiac health

Calm Reimagined A Redesign to reduce Cognitive Load and Deepen Personalization

CLARITY . CURIOSITY . CARE

at the heart of everything I design

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